It is the end of November 2017 and in South African terms, the festive season is practically already here. With corporate South Africa recently adopting the “Black Friday” consumer holiday that has been a staple in the American Thanksgiving holiday activities – its popularity has proven that South African consumers are always ready to open their wallets in a big way.
With that said, the festive season is known for its high consumer spending as families reunite over the holidays to catch-up, laugh and relive the memories of the year while making new ones and simultaneously planning for the future ahead. As a business owner, this is an opportunity to increase the sales and popularity of your business either locally or nationally by contributing to the many memories that people all over the country will be making this festive season.
With that in mind, we researched, debated, discussed and decided on some basics that a business must have ready in order to ensure that they are ready to grab all opportunities that come with this season. We have divided it into two parts, one for online and one for offline, as both are crucial in delivering the complete experience for any consumer.
Get Your Business Festive-Ready Online
Social Media Conversations
There is no doubt that a lot of people will be taking a lot of pictures, because “Pics or it didn’t happen”. All these pictures will be posted on various social media platforms and conversations around the will ensue. As a business, make sure that you have a page on the social media platforms most relevant to your business. The most used social networks are Facebook, Twitter and Instagram – does your business have an account on all of these? IT’S FREE TO CREATE AN ACCOUNT – DO IT NOW! If a user tags your page as a location, that is free advertising – worth more than money.
Another aspect of this involves joining the conversations that are either about your industry/service or directly about your brand. This requires a bit more time and resources as well as the skills for it – so only do it if you are confident enough or alternatively have the budget to invest in it. This of course, when done well generates much publicity from users and increases the popularity of your social media account.
Are you selling products that people need during the holidays? Products such as charcoal, meat, alcohol, clothes, groceries and so forth. This is the best time to invest some budget into adverts on different networks like Google Adwords and Facebook Advertising. With the right strategy the Return-On-Investment for this will go beyond just the holidays. The beauty of paid search is its immediate results, and the fact that you have access to all the details on where each cent is going.
Another aspect of this involves taking advantage of events that are happening in the vicinity of your business. If there is a festival going on or your business is by the beach – targeting ads to take advantage of the influx of human traffic. This also requires a refined strategy that involves understanding how your business fits into the flow of activities happening around you.
It goes without saying that these days, every business should have a quality website that represents the organisation. Above everything else, credibility is the most important benefit a website brings to a business. If you do not have one already, then talk to us and we can have your website up and running in less than a week.
A website creates a home for all your online content, a property that your organisation truly owns. This is where you create the experience for your customers and you also get the opportunity to gather valuable insights that can help you improve your services to your consumers.
One thing that must be present in all the first three listed must haves, is engaging content. Creating content that is so relevant to your customers, it makes them want to engage with it. This means understanding how your business fits into the life of your customers and how you can complement that with advice or insider information.
For example, if you are selling cooler boxes, you can write an article on what people have in their cooler boxes or create a questionnaire or trend on social media. Are you selling charcoal? Write an article on creating the perfect braai fire or create funny montage of pictures from real people showing unsuccessful braai masters. Either way, there is always an opportunity for engaging content once you put yourself in your customers shoes and also conduct as much research into your customers and industry as possible.
Get Your Business Festive-Ready Offline
Well Maintained Facilities
If you were a customer walking into your facilities, would you want to spend your money there? That is a question you should ask yourself every time you open shop. Whether its adding a pot plant or making sure that the floor is always clean and staff looks presentable, make sure your business is also fancy offline.
Great Customer Service
Most employees would rather be on holiday than working during the festive season, but that should be no excuse for bad customer service. Always remember that the client is king, something we abide by here at Brains World. Greet your customers with a smile and enthusiasm, whether its at 9 in the morning or just before the store closes – every customer is important.
Have a conversation if you can, if a client is frustrated – calm them down. If a client is in a rush, increase the pace at which you process the transaction. Feed off your customers and give them the service they deserve as individuals.
This is an exciting time for business and individuals alike. The year is finally ending and its time to put a stamp on the year with some final memories with the ones you love. This is also means its time spend some money as the festivities begin. Make sure that your business is ready to take advantage of all of this. Do you think there are some tips we missed? Leave your thoughts in the comments below.